For law, accounting & insurance

Every enquiry answered like it’s your only client.

The short answer

Loving Idea builds law firms, accounting practices and insurance brokers a credible website, an AI assistant that captures enquiries with the right intake details around the clock, and automation that chases client documents so your staff doesn’t.

Websites and assistants are one-time builds (from $1,000 and $800); client information stays in systems you own.

Sound familiar?

The three bottlenecks in every busy practice

Enquiries arrive while you’re billing

Prospects call during client meetings — and in busy season, during everything. The callback list grows; the prospect doesn’t wait.

Intake is the same ten questions

Name, matter, deadline, how they found you — typed into email threads, then asked again at the consult.

Document-chasing eats admin days

The file can’t move until the client sends the paperwork — and someone on your team is the human reminder.

The system

How the same booking happens without you.

Wednesday, 7:40 PM. A prospect finally has time to look for help.

One evening enquiry — watch intake finish before you’re in.

Consult booked, intake doneThu 9:00 AM
Hartwell Accounting★ 4.9 · services in plain languageConsult

Clear services in plain language and a real path to a consult — not a contact form into the void.

ProspectI’m behind on my corporate year-end — March. Can you take this on?

Your assistantThat’s exactly what the team handles. Two quick questions so the consult is useful: incorporated or sole prop? And do you have last year’s return handy?

ProspectIncorporated — and yes, I’ve got it.

The assistant asks the intake questions you chose, flags urgency and key details, and books the consult slot.

Your consult calendar

Thu · 9:00 AMNew client · corporate year-end · intake attached

The document chase

Checklist sent — 7 items for the year-end. 2 received already; reminders handle the rest.

  1. Website· one-time buildThey find a practice that answers
  2. AI Assistant· one-time buildIntake on the spot
  3. Automation· one-time, per workflowDocuments arrive

Thursday, 9 AM: a booked consult with the intake sheet already filled in.

What it costs

Most practice projects land between $1,300 and $3,000, one-time.

Start with the piece that hurts — intake assistant, document-chase automation, or the site — or build them as one system from $2,000.

See all published pricing

What moves the price

  • How structured your intake is — a simple contact flow vs. a full pre-consult questionnaire
  • Document-chase workflows — each quoted fixed, from $500
  • After-hours phone coverage, if you add the AI voice receptionist (monthly, from $299)

FAQ

Questions law, accounting & insurance actually ask.

Is client information kept confidential?

It stays inside accounts you own, is used only for intake and scheduling, and is never used to train AI models. Canadian privacy law (PIPEDA) guides how every build handles personal information.

Can the assistant give legal or tax advice?

No. It answers questions about your practice — services, process, what to bring — and books the consult. Advice stays with the professionals; that boundary is built in, not bolted on.

Will it embarrass us with a wrong answer?

It only answers from content you approved and declines gracefully otherwise. You review everything it can say before it goes live, and can change it anytime.

We already have a website — does that matter?

Then we start where it hurts: the intake assistant and document-chase automation work with the site you have. Nothing here requires starting over.

Tell us what you run.
One conversation is enough to scope it.

15 minutes to scope · one fixed quote · replies within 1 business day