Check-in vs. the ringing phone
Booked elsewhere.
Your front desk is greeting a patient while two callers wait on hold. The third hangs up and books with whoever answers.
For clinics & wellness
The short answer
Loving Idea builds clinics an AI voice receptionist. Calls answered. Appointments booked. Reminders sent.
A monthly service: $1,000 setup, from $299/mo. A clinic website is a one-time build from $1,000.

Booked elsewhere.
Your front desk is greeting a patient while two callers wait on hold. The third hangs up and books with whoever answers.
Nobody reminded them.
An empty treatment slot costs more than any software ever will — and most no-shows just needed a reminder.
Voicemail doesn’t book.
Patients decide to book at 9 PM. A voicemail greeting doesn’t take bookings; the clinic that answers does.
The system
Without · lunch rush
0 booked · 3 voicemails
With · same hour
3 booked · 0 voicemails
In one lunch hour: without a receptionist, three calls become voicemails. With one, three appointments are booked and no call goes to voicemail.
PatientHi — anything this week for a 60-minute massage? And do you direct-bill?
Your receptionistWe direct-bill most plans — just bring your card. Thursday 4:30 or Saturday 10:00 with Priya are open. Which works?
Clinical questions? Straight to your team.
PatientThursday 4:30, please.
Your receptionistDone — Thursday 4:30 with Priya. A confirmation text is on its way to you now.
Direct where your software allows — one-tap confirm where it doesn’t.
Your practice software
Her phone, Wednesday
Reminder — your appointment at Willow is tomorrow at 4:30. Need to change it? Tap to reschedule.
By 1 PM: 3 booked. 0 voicemails.
A clinic website is a one-time build from $1,000. An on-site AI assistant starts at $800.
See all published pricingWhat moves the price
Retention is yours to set — from one day to two years. Before you sign, we give you your clinic’s written data-handling summary: where patient data is processed, how long it is kept, and exactly how AI-training settings are configured on every provider in the chain. Your privacy officer checks it against PHIPA and decides — we do not ask you to take our word for it.
Most patients just want the appointment booked on the first call. It sounds natural, it’s upfront about being an assistant, and anything unusual goes to your team. You approve exactly how it sounds before it answers a single call.
We build around what you run. Many practice systems — Jane included — keep their schedules closed to outside software: there, the receptionist takes the booking request with every detail, and your team confirms it in one tap from the call summary. Where your software does allow direct booking, we wire it. We confirm the exact path for your clinic before you sign — and never add another calendar your team has to check.
No. It books appointments and answers practical questions — hours, parking, preparation, coverage. Anything clinical is routed to your team; those boundaries are set by you, and it doesn’t step over them.
15 minutes to scope · one fixed quote · replies within 1 business day